Instagram is the perfect platform for growing your real estate business. However, a great picture isn’t helpful if it gets lost amongst the crowd. Here are four tips for creating more impactful Insta-worthy content:

Create Intrigue

Does one of your listings have knotted pine flooring, a wood beam ceiling, a spiral staircase, or an incredible view? Instead of showing every photo of the house, give a glimpse of the unique character or an in-demand feature to start a conversation.

Work With the Algorithms

Instagram prioritizes video content that is new, entertaining, and relevant. Don’t have time to film an actual video? No problem. Make a slide show of your photos and turn them into a Reel or Story. You can also add music, a voiceover with the text-to-speech feature, or a call-to-action button leading viewers to a listing or your website.

Enhance Don’t Distract

Instagram offers many ways to make your photos more visually appealing. However, you don’t want to go overboard and clutter a picture. Experiment with the effects and tools to find the right balance. For example, use one of the filters to brighten a dark photo, insert a sticker to draw the eye to a particular feature, or apply a caption with a fun font.

Meme Your Branding

Repetition helps people remember. Turn a part of any photo or video into a custom sticker that you can use over and over—making it part of your brand.

Don’t forget to pay attention to which type of content gets the most engagement and replays. That way, you can continue to offer quality content your followers want to see from you.